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./cases / 03· Video · Global5 months

Loomer Video

4.1M YouTube views in Q2

Quarterly views
4.1M
Avg retention
51%
Subscribers
+88k
01 / THE CHALLENGE

Loomer had great videos and almost no discovery. Thumbnails were inconsistent, titles were "brand-first" not "search-first", and the channel had no topical clusters — every video was a standalone.

02 / APPROACH[ 03 phases ]
01AuditChannel analytics audit + 3 months of competitor watch-time patterns.researchvideo
02FoundationThumbnail system rebuild + metadata refactor across 140 videos.designcontent
03CompoundTopical cluster programming + sequel loops + shelf optimisation.programmingmeasurement
03 / WHAT SHIPPED[ 4 items ]
+9 thumbnail A/B test cohorts (42 variants tested)
+Metadata refactor on 140 existing videos
+Topical cluster programming for 4 verticals
+Chapter markers + structured descriptions on all new uploads
04 / ORGANIC TRAFFIC CURVE5 months
organic_sessions / weeklybaseline → delivery
" TESTIMONIAL
"They treated our channel like a search surface, not a social feed. That changed everything."
— Channel Director, Loomer Video
05 / RELATED CASES
CASE / 01
Northwind DTC
+312%
organic revenue, 9 months
CASE / 02
河图 SaaS
#1
百度品牌词长尾 87 个
CASE / 04
Ferra Mfg.
+58%
qualified B2B leads

The next log could be yours.